The Hoffman Group is proud to be a locally owned independent real estate sales and marketing company. For many years, we have been the Myrtle Beach area’s leading marketer of OCEANFRONT resort condominiums. We have led the market in sales for over twenty years and are credited with changing the face of the Grand Strand. With Billions of dollars in sales, and a force of some thirty oceanfront condominium sales specialists, The Hoffman Group will assist you in understanding the market and in identifying the best purchase opportunities available.
The Myrtle Beach market has been explosive and is in the process of significant growth and change. Today it is critical that purchasers identify with the proven development teams that will deliver quality properties in an experienced and integrated manner. These are the properties that The Hoffman Group offers. It is our pleasure to represent these fine developments.
History / Philosophy
Myrtle Beach’s Oceanfront Dream Makers
Meet the dream makers… the visionaries… the oceanfront gurus. That’s right. The Hoffman Group is far more than the premier oceanfront condominium sales and marketing company in Myrtle Beach and North Myrtle Beach. They are the markets’ visionaries, its dream makers.
Since inception in 1984, the company is credited with having created and led most every major trend in this dynamic “niche” segment of the market. Its sales force, following the founder’s astounding vision with clarity, focus and zeal, has sold thousands of oceanfront condominiums within dozens and dozens of resorts. The process has changed the physical landscape as well as the economic landscape and driven resort condominium prices to unprecedented heights.
1984 saw the beginning of the worst real estate market the area had ever witnessed. Like many other resort areas throughout the country, Myrtle Beach was devastated by a number of negative factors including soaring interest rates and proposed tax reform. While other companies froze in inaction, and ultimately ignored the oceanfront segment of the market for years, David Hoffman assembled his initial small team of warriors (many of whom are with the company today), developed an aggressive vision and market strategy, and succeeded in selling high volumes of property for an array of struggling banks and developers.
Hoffman’s group quickly became regarded as “THE” oceanfront condominium solution, selling through hundreds of sales in a myriad of “failed” resorts. In 1991, after years of turning around a languishing resale market, Hoffman introduced the first in a succession of new construction, presale development projects. Again the company met with resounding success and Myrtle Beach was once again on the rise.
Most of these new developers turned to The Hoffman Group for guidance. Hoffman, himself, stimulated the resort development careers of several who were among the brightest existing hotel operators with property that was ripe for redevelopment showing them how his condo pre-sale machine could drive the possibility of the development of new and elaborate vacation properties. The developments would be grand hotel-like resorts with a twist: they would be debt-free operations with the individual units owned and financed by Hoffman’s growing list of condominium buyers.
The new Bay Watch, Grande Shores, Camelot, Breakers Paradise, and Sand Dunes North Tower resorts were launched in 1999. The company, offering multiple projects simultaneously for the first time, grew at light speed, attaining annual volumes in excess of $200,000,000 with more than 1,000 transactions per year and proving conclusively that the area was ready to witness a new day.
In addition to leading the market in condominium pre-sales, the company, in mid-2003, pioneered yet a new market concept, the redevelopment of existing hotel properties. This transforming an array of older resorts into some of the most exciting and sought after condominium projects ever seen in Myrtle Beach, was a move which instantly added new force and momentum to the company’s achievements.
And the market was ready for it! In February, 2004 The Breakers Boutique Resort featuring 141 rooms combined into 87 units was sold out in less than 30 days and posted gains in excess of 25% on resales that were sold before the initial units were even closed! By the end of 2005 with continuing low interest rates and the increasing demand for oceanfront properties, this segment of the market alone had generated sales of over 2200 units in Landmark Phase I, The Breakers Boutique, Ocean Reef, The Pinnacle Tower and The Schooner at Compass Cove Resort, The Boardwalk Oceanfront Tower, Caribbean Suites Tower, Monterey Bay Suites, Landmark Phase II, Caravelle Resort, and Holiday Pavilion.
The company continued to generate “new development” presale transactions simultaneously. The upshot of all of this activity has been the driving of oceanfront condominium prices in Myrtle Beach and North Myrtle Beach to levels never before witnessed in the history of the market, yet still below prices in other popular resort destinations. The Hoffman Group believes strongly that the Myrtle Beach area subsequently will continue to experience strong real estate demand on the oceanfront!
Looking back on all of his accomplishments, a rare moment for him since he is often so caught up in the urgency of “what’s next,” Hoffman mused about the one thing that has driven him. “I love drama. I love the grand chase,” he said. “It’s all about making something wonderful, unique and incredible happen. It’s about the dream. It’s about visioning something better, helping others see the possibilities and driving hard until you get there. We’ve had some major bumps in the road along the way but somehow we get there and usually in grander style than we even imagined. It’s as if blessings seem to follow passionate, sincere effort.”